Reinforce the "Why"
Posted July 15, 2025 by Matthew RomansLife is more than just a series of consecutive days clocked in and clocked out. Without some larger purpose, life loses much of its meaning and direction. You can see it in some people that retire from the working world. They spend the majority of their lives in pursuit of something, and once they retire they have twenty-four hours to fill and no idea what to do with themselves. One must have a reason to get out of bed in the morning and contribute something in a meaningful way. I believe that there is a greater feeling of achievement and accomplishment when you are doing something or are a part of something that is bigger than just yourself. It is one of the reasons that I got involved in coaching football a few years ago - to educate and mentor young people, but also teach some of the life lessons that I learned during my playing career.
Simon Sinek is a bestselling author, business consultant, and motivational speaker who wrote the outstanding book, "Start With Why." He notes that many successful people and organizations can articulate what they do, and some can explain how they are better or different from their competitors, but few can clearly define why they do what they do. The author cites examples of companies that have clearly communicated their "why", such as Apple and Southwest Airlines. Even though Apple's products may not be significantly better than comparable devices, the company's purpose has been more clearly defined than that of its competitors and has resonated with Apple's customers. It is one reason that people stand in line for hours waiting to get the new version of an iPhone when it is released, even though they could buy it a couple of days later without the hassle. Southwest Airlines's low-cost model was not original; it was copied from a company called Pacific Southwest Airlines. However, Southwest Airlines did a much better job of commuting its "why" (cheap, fun, and simple air travel) to their customers. From the time that Herb Kelleher started the company until the writing of Sinek's book (2011), Southwest Airlines did not have a single year in which they didn't turn a profit (including the oil crises of the 1970s and early 2000s, and after September 11th).
It all starts with "why." What is your greater purpose? As Sinek says, "WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don't mean to make money - that's a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?" Why do you hit the ground running first thing in the morning? What are you enthusiastic about? Total Results was created by Tim Rankin in late 2001. He was an engineer who had worked in the corporate world for over a decade, and the former college lacrosse player had fallen out of shape. Tim was able to regain his vitality and get into the best shape of his life by using what would become the Total Results exercise protocol. He believed in it so much that he quit his corporate job and started Total Results in his garage. Tim's personal "why" for starting the business was to help people experience the same benefits that he was able to attain and to assist them in creating positive lifestyle change. Tim did this for 20 years, and over that time he mentored several other exercise instructors, including me.
Since Tim and his wife Pam passed the torch to us in 2021, I have done my best to carry on what he started so many years ago. What is my personal "why"? I love instructing exercise and educating clients. I want to help them to achieve what they cannot do on their own, and I want to assist them in maintaining their physical independence by staying out of the medical system. I also love challenging conventional "wisdom" and being outside of the exercise establishment. The Total Results mission is to provide the greatest and most comprehensive exercise experience possible. One thing that I am most proud of is the fact that we have held true to our founding principles, even when other similar studios have compromised their approach. One must evolve and adapt with changing times, but if you don't stand for something you will fall for anything.
What is your "why"? What is it that you most want to achieve by exercising at Total Results? Getting to know a prospective client during an initial consultation helps me to gain an understanding of their goals, how they define success, and determining their "why". If you are an experienced Total Results client, you will eventually experience some tough times. Remember your "why", and the reason that you came to us in the first place. Together, we can get on the right path. It all starts with "why".